Your Website Should Be a Tool That…

A website has the power to really help you grow your business, if you use it correctly.

Most practices are not fully taking advantage of their websites and what it can do.

It should be more than just a pretty business card.

If you don’t have the ability to create content, pages, blog posts, then you seriously need to make a change. Most websites today are being developed with content self-management platforms such as wordpress or joomla. It’s necessary to take advantage of the internet these days so here are some small tips on how..

Google Ranking:

Write short articles educating people on things related to your business. But rather writing about your specific product or service, instead write about how it fulfills a need. Be focused. Go deeper rather than being broad and superficial. These articles will help you get more exposure on search engines and gives you something to share on social media platforms. It doesn’t have to be long articles. Keep in short, sweet, and deep. Maybe 4-6 paragraphs (or about 400-500 words). Optimizing it for search engines can help give it the juice to show up on the first page of Google if someone searches for something related to what you are talking about. Watch the video on how to optimize your articles.

Promotions:

Whether you are offering a free class for the community or open clinic for patients or merely giving away prizes, your website can be used to drive people to a page that has all the details along with a sign-up form. It’s much better than a paper form that they have to hand deliver or snail-mail in 🙁

Full Bios of your staff:

People want to know WHO is potentially going to be treating them. It’s more important than ever. Consumers want to know who you are before coming in. They will look for the “Staff” page. They want to see your bio, credentials, personal interests, pictures of your family, pets, etc. The more transparent you are, the higher the likelihood people will identify with you and choose you (over the vast amount of choices they have).

If you don’t have a website that allows you to take control of your website and maximize the amazing tool that it is, contact us. We can help.

About the Author James Ko

As a physical therapist in private practice, James intimately relates to his clients. Personally having worked with over 800 clinics during the past 15 years, he deeply understands what it's like to be in the trenches of US healthcare. A valuable truth he's learned during the last 15 years is that "a business doesn't become successful but rather the person does then the business follows."

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